店(dian)(dian)(dian)招(zhao)，店(dian)(dian)(dian)招(zhao)就是(shi)(shi)(shi)商(shang)店(dian)(dian)(dian)的(de)(de)(de)招(zhao)牌，有的(de)(de)(de)地(di)方叫“招(zhao)子”。從品牌推廣的(de)(de)(de)角度(du)來看，在繁華(hua)的(de)(de)(de)地(di)段一個好(hao)(hao)的(de)(de)(de)店(dian)(dian)(dian)招(zhao)不光(guang)是(shi)(shi)(shi)店(dian)(dian)(dian)鋪坐落地(di)的(de)(de)(de)標志。好(hao)(hao)的(de)(de)(de)店(dian)(dian)(dian)招(zhao)要求主(zhu)要是(shi)(shi)(shi)有標準色（字）、寬(kuan)度(du)、長度(du)、清(qing)潔、明亮(liang)，周圍的(de)(de)(de)燈(deng)光(guang)要求是(shi)(shi)(shi)亮(liang)度(du)、燈(deng)的(de)(de)(de)間(jian)隔(ge)距離、打燈(deng)的(de)(de)(de)時間(jian)。